Love Is… to expand globally!

Love Is… to expand globally!

Minikim announces further global expansion for their Love Is… brand, securing a number of agents in multiple territories.

J&M Brands, Minikim’s licensing consultant, has appointed 4 new agents across different territories for the iconic Love Is… brand.Rocket Licensing will work on expanding the licensing roster in the UK, while Mendia Licensing will take on the Love Is… brand in Iberia.

South Korea will be managed by Asiana Licensing and Segal Licensing will head up the licensing program in Canada. More agents will be appointed for other territories in the near future.

These agents are joining an existing, already successful, agent roster including Bulls Licensing in Germany, Austria and Switzerland, DIC2 in Italy, Megalicense in Russia and J&M Brands in the Benelux.

“We are delighted to welcome our new agents to the Love Is… brand,” says Monique Beck, Co-owner and Managing Director of J&M Brands. “This iconic brand continues to have a huge fan base all over the world. Further expansion of the Love Is… brand will take place globally via the launch of a robust consumer product strategy. Currently the brand has a great presence in newspapers and we are now expanding the digital presence extensively. Since launching our Social Media platforms earlier this year, we have seen an enormous response to the Love Is… brand. The number of followers on our official Facebook page continues to grow rapidly every month and the brand’s digital footprint is set to be increased, engaging even more fans with the launch of new worldwide apps that will be announced by J&M Brands soon.”

Stefano Casali, owner of Minikim and son of Love Is… creator Kim Casali, adds, “We are confident that we will be well positioned for success as we continue to expand our licensing programme into new merchandising categories and new territories around the world. Love Is… is truly a beloved brand globally. We are planning a comprehensive consumer product strategy and are eager to grow the brand and spread the love that is Love Is…”.

Source: Press Release

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