Taking its cue from Sesame Street in the U.S., Sesamstraat, the Dutch version of the iconic children’s program, launched in the Netherlands and Belgium in 1976. Parents who grew up with Sesamstraat are sharing it with their own children. Favourite characters like Cookie Monster and Elmo bring out the kid in everyone. With engaging storylines and colorful characters, Sesamstraat is now one of the longest-running kids’ shows in the region. Reaching 6.7 million children daily, it is being broadcast every single morning from Monday till Saturday on NPO 3.
Sesame Workshop is the non-profit media and educational organization behind Sesame Street. This is a pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change. Especially with a mission to help kids everywhere grow smarter, stronger, and kinder. They are present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs.
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