Love is…central to the Toyota Campaign
Toyota Campaign uses Love is… to bring their message across: “For the love of Toyota”
In a National Campaign in the Netherlands, Toyota has partnered with J&M Brands and Minikim Holland to bring their message to life with the help of Love is…
With custom illustrations using the iconic Love is… characters created by Kim Casali, the campaign is very successful in creating brand awareness and initiating a call to action.
The campaign urges Toyota owners to get their winter check and yearly inspection done at their local Toyota dealer, where they have a chance to win great prizes in the Toyota’s License Plate Lottery.
John de Wit from Toyota said: “It was a natural fit for us to use the much loved brand Love is… in this campaign. Our “For the Love of Toyota” campaign has benefited greatly from this iconic brand and really brought our messaging home.”
Monique Beck, J&M Brands added: “We loved partnering with Toyota on this campaign. Their campaign messaging was so well suited to the Love is… brand. With all the negativity happening in the world, It’s great to see that such a well-known big car brand is using LOVE as the theme for their great campaign”.